Perhaps your company’s R&D has developed cool new technology. But can you commercialize it? What’s the best market for it… how will you find it… and when should you call it quits? Join Dan Adams as he shares new-to-the-world methods to commercialize new technology… and to confidently communicate your progress to management.
- See how to clearly delineate technology development and product development.
- Learn how to gather and investigate all key assumptions to avoid project landmines.
- Understand the front-end steps that will eliminate most commercial risk in NPD.
- Learn now to change the dynamics of reporting to management… for the better!
Speaker Bio: Dan Adams
Dan Adams, founder of The AIM Institute, is the author of New Product Blueprinting, the Awkward Realities blog, and the popular 50-video series, B2B Organic Growth. He is a chemical engineer with many patents and awards, including a listing in the National Inventors Hall of Fame. Dan has taught his B2B innovation methods to tens of thousands of B2B professionals globally, lectured at many leading universities, and is a popular industry keynote speaker.